On Connecting To Your WHY

When you feel like quitting, think about WHY you started, and let that be the fuel that keeps you going.

- Talia Gutin

Have you ever found yourself faced with a major obstacle in pursuit of a dream, and asked: Why the fuck am I even doing this?

Why am I training for this marathon?

Why am I writing this book?

Why am I starting this business?


In the coaching world, we are advised to stay away from this question, and I do agree that in some contexts, it is not a useful question to ask.  However, when we zoom out and consider the most helpful question we can ask ourselves in challenging moments while in pursuit of a dream, the clear winner is: Why?

The question of WHY inspires us to connect back to the reason we signed up for the marathon in the first place. It empowers us to connect to our larger purpose behind writing that first book. It emboldens us to connect to the greater vision for the endless hours we may spend developing our businesses.

For example:

I’m competing in this marathon because I want to build strength and resilience.

I’m writing this book because I have a story I want to share with the world.

I’m starting this business because I want to have a powerful impact on this planet.

When your WHY is strong enough, it will fuel, drive, and ignite a burning flame within you to go after your dreams like crazy.

It’s almost a guarantee that, on the journey of pursuing your dreams,  at some point you will want to quit.  It’s a given that obstacles will present themselves and you will be tempted to give up. There’s no doubt that you will be challenged, and life will demand you to ask yourself: how bad do I really want this? How much do I really care?

The saying goes: “If your dreams don’t scare you they’re not big enough.” So, if you never feel like quitting, you’re most likely playing small in your life.  And you were not put on this earth to play small.

So about that dream of yours?  Expect that fear will show up, because fear usually does reveal itself in the pursuit of a dream. It’s actually a sign you’re headed in the right direction. Maybe it’s going to be hard, and maybe obstacles will appear along the way that make you want to quit time and time again.

But if you care enough about the dream, if your WHY is strong enough, you will find a way to keep going.  And only you can define your WHY. No one can do this work for you.

So these are my words:  Believe in yourself. And if you do, keep putting one foot in front of the other. Don’t  give up. Don’t quit. Show up, recommit again and again, and just go for it!

You have untapped resources of strength and resilience that rest dormant inside our spirit.  What would the world be like if you gave these qualities an opportunity to come out by courageously pursuing your dreams?

Talia xx

Talia Gutin